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Focus Graphics

Motion graphics, built for the screen they play on

Short animated pieces for screens: a logo that assembles, a social post that moves, titles for a video. Where it will play decides the length and the shape, so that is agreed first.

motion
Before you order

Say where it will play before anything is drawn. A reel, a television in the shop and a slide in a presentation are three different files.

What you get
  • A video file in each size you asked for
  • The working project file, which you own
  • A written quote before anything is drawn

What this involves

Where a piece plays decides almost everything about it. A phone holds a tall frame and usually no sound; a screen in a showroom is wide, runs silently on a loop and is read from across the room. Make one file and resize it afterwards and the type gets cropped, the logo sits off-centre.

The deliverable is a video file you own, in the sizes you asked for. If the motion is built from a logo or a brand pack the studio has already drawn, the shapes animate from the original artwork rather than from a picture of it.

How we work

Agreed before anything starts

  1. A written quote

    Every job is quoted in writing before it starts, so the price is agreed before any work is done.

  2. Your approval

    The design is approved in writing before anything goes to press. Nothing prints on a verbal yes.

  3. The revision count

    Written into the quote before work starts, so you know how many rounds you have.

Brand and design files, sent anywhere in India

The deliverable is a file and you own it, so this work is quoted and handed over the same way anywhere in India.

Questions about motion graphics

  • Where it will play, and how long it has to be. A vertical reel, a looping screen in a shop and a title for a presentation are three different files, and the difference is decided before drawing rather than after.

  • Yes, if you have the original artwork. Animating from a picture of a logo rather than the artwork shows at the edges, so the working file matters.

  • Yes. Motion work is delivered as video files, which reach you wherever you are.

Also from the studio

A dark green visiting card carrying a white monogram, beside a printed brand identity sheet

Logo and brand identity

A logo and the identity around it, delivered as files you own, in the formats a printer and a website each need. The revision count is written into the quote before drawing starts.

Before you order

Agree the revision count in the quote before design starts, so the number is on paper.

Complete Brand Pack

Complete Brand Pack

Everything a business needs to look consistent, designed together rather than one piece at a time.

  • Logo
  • Visiting cards
  • Letterhead
  • Social media profile set
  • Signboard design
Before you order

Start here if you are opening. One pack settles the logo, the cards, the letterhead and the board together.

Printed brochure

Print design

Design for anything that gets printed, drawn by the people who will also print it. The final printed size and the quantity are settled first, because every other decision follows from them.

Before you order

Tell us the final printed size and the quantity at the start. Design decisions follow from both.

Start a job

Bring the job to the studio

Send the measurements, the quantity and your date. That is usually enough to quote a local job the same day.